WHO AM I

My professional career has led me to practice marketing and strategy within large international food groups, such as Unilever, Heineken or AB InBev, in Belgium and abroad.

I then put this experience to the service of the clients of the Darwin BBDO ad agency by supporting them in their strategy.

I then became the CEO of  Fairtrade in Belgium, at the crossroads of trade
and sustainable development.

The combination of these experiences with my practice of teaching marketing at the Louvain School of Management and the Helha led me to question the interaction between marketing and sustainability.

This led me to put some ideas on paper. 'Can marketing save the world' was published by Racine in April 2023 (in French). In the same vein, I lead the marketing and sustainability 'Think Tank' for the 'Belgian Association of Marketing'.  As a consultant, I put my experience at the service of those who want to align marketing and sustainability .